The Challenge

• Over 70% of marketers have already experienced an AI incident — hallucinations, bias, or brand-damaging outputs*

• Yet, fewer than 35% are investing in governance to prevent the next one*

• Nearly half of organizations have encountered measurable governance or ethical lapses linked to GenAI projects**

• Most AI governance experts don’t understand market research & advertising

*Source: IAB + Aymara, 2025

** McKinsey's State of AI report, 2025

The Solution

I bridge both worlds 20+ years of advertising and market research expertise combined with AIGP certification in AI Governance

• Deep understanding of market research operations

• Certified AI governance expertise

• Practical, implementation-focused approach

• Industry-specific frameworks and solutions